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Fernet Hunter Takes Seoul by Storm: A Successful Launch Event at Alice Cheongdam

February 29, 20244 min read

Introducing Fernet Hunter in Korea

On February 15th, Fernet Hunter made its exciting debut in Korea! Partnering with our esteemed distributor, MRJ Groupe, we hosted a captivating launch event at award-winning bar, Alice Cheongdam.

Eager to share our unique Italian amaro with the Korean market, we unveiled both our classic Fernet Hunter and the innovative Fernet Hunter Granit, a refreshing take on the classic Italian bitter.

We aimed to solidify Fernet Hunter's presence in the Korean market, fostering brand awareness and igniting the interest of cocktail enthusiasts and industry professionals alike.

A Night of Bespoke Cocktails and Masterful Insights

Masterclass banner for Fernet Hunter in Korea. Presented by Raphael Holzer

The event unfolded with an engaging masterclass led by none other than Fernet Hunter's founder, Raphael Holzer. This insightful session offered attendees a deeper understanding of the brand's rich history, intricate production process, and the unique characteristics of both Fernet Hunter and Fernet Hunter Granit.

Following the masterclass, Raphael donned the bartender's hat, captivating guests with his masterful skills as he crafted bespoke cocktails featuring Fernet Hunter. These unique creations showcased the spirit's versatility and its ability to elevate the cocktail experience.

A Collaborative Triumph: The Perfect Setting for an Unforgettable Evening

Fernet Hunter

Banner to promote the launch of Fernet Hunter in Korea

Raphael Holzer is not just a connoisseur; he's a creator. Renowned for his experience working at Zuma in Dubai and Hong Kong, as well as for crafting exceptional drink experiences, he's curated acclaimed beverage programs at iconic Hong Kong venues like Yardbird and Rōnin. Drawing from his rich experience, he now ventures into distilling his own Amaro, with a rich family history and contemporary flavors.

Fernet Hunter is made from herbs and spices found during the hunting season in Austria, a blend of classic ingredients using a contemporary recipe. Although Fernet Hunter calls the concrete jungle, Hong Kong home, it remains true to the natural elements of its production. From the exhilaration of the first snowfall in winter to the triumph of riding waves in the summer, the essence of this is captured in every bottle.

MRJ Groupe

The collaboration with MRJ Groupe proved instrumental in ensuring the event's success. Their expertise and established network within the Korean market played a vital role in connecting us with the right audience.

Import and Distribution Expertise: Goes beyond being mere importers and innovates in brand building. They have a strong focus on introducing exciting new brands to Korea and managing the entire process from sourcing to distribution. Their expertise in import and distribution has allowed them to successfully bring Fernet Hunter to the Korean market.

CEO of MRJ Groupe and Producer of Fernet Hunter at the launch event in Korea

Exclusive Importer of Fernet Hunter: MRJ Groupe is the proud exclusive importer of Fernet Hunter in Korea. This means that they have the sole rights to import and distribute this premium Austrian product in the country. Their partnership with Fernet Hunter showcases their commitment to bringing a taste of distinction to the Korean market.

Collaborations and Partnerships: MRJ Groupe has established prestigious collaborations and partnerships in the F&B industry, further enhancing their role in bringing Fernet Hunter to Korea. They work with top 5-star hotels in Seoul, such as Grand Hyatt, Josun Palace, Conrad, Mondrian, Banyan Tree, and MGallery. Additionally, they collaborate with acclaimed bars, including many of Asia's 50 Best Bars, to enhance their offerings with premium products. These collaborations and partnerships have helped to create a strong presence for Fernet Hunter in the Korean market.

Alice Cheongdam

The event was held at the iconic Alice Cheongdam, renowned for its captivating ambiance. The bar's dimly lit space, plush leather seating, and dark wood tones exuded an air of mystery and elegance, creating an intimate setting for guests to unwind and savor the evening's offerings.

Prepping for Fernet Hunter launch at Alice Cheongdam

Discovering Alice Cheongdam: To find the speakeasy, you must venture beyond the ordinary. Inspired by the classic Lewis Carroll tale, locating this trendy spot is an adventure in itself. Follow the white rabbit signs, ascend a flight of stairs, and pass through a secret door cleverly hidden in a flower shop. As you step inside, you'll be greeted by a sophisticated and comfortable wood-paneled sanctum, reminiscent of a gentleman's club.

The Ambiance: Exudes an air of mystery and elegance. With its dimly lit space, plush leather sofas, and dark wood tones, it creates a cozy and intimate atmosphere. The decor incorporates madcap touches of Lewis Carroll, adding a whimsical and theatrical element to the experience. It's the perfect setting to unwind and indulge in the art of mixology.

Visit Bar Alice: If you find yourself in Seoul, make sure to visit Bar Alice for an unforgettable cocktail experience. Here are the details:

Address: 84-20 Dosan-daero 55-gil, Gangnam-gu, Seoul, Korea

Opening Hours: Sunday-Thursday 18:00-2:00

Friday & Saturday 18:00-3:00

Contact: +82 2-511-8420

Reserve here

Fernet Hunter's Journey in Korea Continues

Fernet Hunter and Granit being displayed at Korea product launch in Alice Cheongdam

The launch event marked a significant milestone for Fernet Hunter in Korea. The positive response and enthusiastic engagement from industry professionals and attendees alike were truly encouraging. We look forward to further establishing ourselves in the Korean market and building lasting relationships with our partners and consumers.

Looking for Fernet Hunter in Korea?

Our partner, MRJ Groupe, will be your guide to experiencing the unique world of Fernet Hunter. We invite you to explore the possibilities and discover the captivating essence of this bold and innovative amaro.

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